Which floral design class is right for you?

WHICH FLORAL DESIGN CLASS IS RIGHT FOR YOU?

If you know you want to take a floral design class, but are not sure which one is right for you, take a look at this break down. In our online classroom, you have the chance to create your own arrangements from local flowers, take a photo, and upload it to our virtual classroom for feedback. All classes have personalized feedback from Chelsea. Whether you want to create flower arrangements for your home, or for clients, our classes will teach you the methods you need, and provide framework for you to set aside the time to learn.

floral design class dahlias

BASICS

Flower Arranging 101: This is the perfect floral design class if you are just starting out in flower arranging. After this class, you will be able to properly condition flowers, assemble and compose at least 4 different types of flower arrangements using different methods. This class is perfect for the home floral designer or those who might be curious about a career in floral design and want to try a class first.

Wedding Flowers: If you need to create your own weddings flowers, flowers for a friend, or wedding and event flowers for clients, this floral design class is perfect. It helps you with the shopping, production breakdown, timelines, and floral designs (we learn  large scale arrangements, cake flowers, natural corsages and boutonnieres, centerpieces, and a bridal bouquet.

Wreath Masterclass: This shorter class is a great way to try out learning floral design if you have an interest in wreathmaking. We study 3 styles of wreaths. It works throughout the seasons but is focused on holiday wreaths.

Edible Flowers for Summer: Learn which flowers are edible and how to safely use them!

FLORAL DESIGN CAREER COURSES

The Floral Portfolio Builder Build a professional floral design portfolio during this career intensive. It’s a mix of live and recorded classes. Starting July 22nd, 2024.

Floral Foundations: This is the perfect starting point if you want to start a career in floral design. A bundle of our best-selling basics courses, with extra content to help you identify flowers, learn what business model works for you, and start laying the foundation for your floral business. With this course, you will become confident in garden-style floral design, identification, and should come out of the course being able to get a job at a florist or begin the process of starting your own business. 

A Career with Flowers: If you already have experience in flowers or have taken Floral Foundations, this class will help you take your work and business to the next level. You will learn eco-friendly, compostable floral design, floral photography and styling, how to make a portfolio, how to market your floral business, how to create social media around your flowers, and much more! 

Become a Florist: One to One Mentoring with Chelsea

Let Chelsea be your guide every step of the way to build your dream floral design business. Personal consulting and coaching session with Chelsea are the feature of this package. Get one on one guidance as you build out your floral design practice. 

PRIVATE FLORAL DESIGN CLASSES

Flower Sessions: Do you need help with just one aspect of your floral education or your floral business? There are limited spots available where you can work one-on-one with Chelsea to create a portfolio, create a flower proposal, improve or create social media accounts for your floral business, or learn floral pricing. 

Private Groups and Team Building: Offer a flower arranging session for your workspace, clients, or any type of private group! These Zoom workshops are interactive and flower kits can be provided.

IN-PERSON FLORAL DESIGN RETREATS

Flower and Garden Retreat Join me for a seven day creative and cultural retreat in Portugal, learning all-natural flower arranging and foraging, walking formal and country Portuguese gardens, touring flower farms, and tasting locally-made cheeses, breads, and jams.

Floral Career Retreat  Get in-person guidance on naturalistic bouquets, vase arrangements, foraging, styling, large-scale arrangements  installations, and floral photography.

Create floral designs and a business inspired by and rooted in the natural world.

Any questions? Send Chelsea a message right here.


Feel Free Magazine: Come Foraging with Me!

Feel Free Magazine Volume 3 is out today! Woo hoo! It’s all about the outdoors, nature, imperfection, and making messes! I am excited to have a feature about foraging and arranging in this volume. Sanda Vuckovic came out to the village where we hold our retreats, Aldeia da Mata Pequena, to shoot the story directed by the amazing editor, writer, and stylist Hilary Robertson.

I really love the energy of this magazine; it’s fun, fluid, and not about perfection. It feels not-too-serious, accessible, and creative which is exactly my approach with flowers. 

Here’s a little peek but you can check out the full story in the magazine. You can buy it at places like Whole Foods, and Target or you can order it right here. How beautiful is their reel for this volume? It just makes me want to go outside and forage!

P.S. A huge thank you to Aldeia da Mata Pequena for accomodating our photo shoot and for Paula Guimaraes for assisting! 


Common Floral Photography Mistakes

Capturing flowers and floral designs on camera can be challenging. What you see in real life does not always easily translate to a photograph.

Some of the common mistakes I see include:

-Floral designs featured in photos with cluttered backgrounds.

-Photos taken inside with overhead lights on or busy living spaces in the background.

-Too many close-ups in a floral portfolio so that we don’t actually see the compositions of the designer to understand their work and talent.

-Using a phone or wide angle lens for a close up photo.

-Not styling flowers for the camera.

-Snapshots of events that are not well composed or professional.

-Photos that don’t feel aspirational.

-Un-styled, snapshot photos that don’t feel professional

-Cheap vases used in floral compositions that don’t add value to your designs.

I’d love to guide you into capturing your floral designs on camera in a professional way that inspires your clients to hire you for your floral designs and/or expresses the true beauty of your floral designs!

Join me this summer for the FLORAL PORTFOLIO BUILDER!

FLOWER PORTFOLIO BUILDER: A 4 week Course
to Build your Floral Portfolio

🌿Get constructive feedback on your portfolio and flower photos.

🌿Learn how to curate a portfolio to best showcase the products you sell.

🌿Actually get your floral portfolio created instead of dreaming about it.

🌿Present your floral designs in the best light to attract the clients or employers you want to work with.

🌿Get live coaching and feedback from Chelsea.

🌿Live sessions for accountability.

🌿Recordings so you can go back and review

🌿 Walk away with 10-15 images for your floral portfolio!

Prerequisite: You need to have a solid understanding of floral design principles and have practiced floral design as a hobby or professionally. You should understand basic mechanics and conditioning.

If you are new to floral design, we recommend that you complete FLOWER ARRANGING 101 before beginning this course. You can bundle it with THE PORTFOLIO BUILDER for savings and complete 101 before our first session starts July 22nd. You need to have a phone or a camera to complete this course.

BOOK YOUR SPOT HERE!

Floral Foundations, A Career with Flowers, and The Career Bundle students enter this class automatically and free of charge.

-Chelsea


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