Floristry: My 3 Big Mistakes

I have been on this floristry journey for over 20 years and worked every flower job you can imagine. Today I am sharing some of the lessons I’ve learned and mistakes I made. In today’s video, I am sharing three things I did absolutely wrong that caused me a lot of frustration when I first started my flower shop. I hope you find this helpful.

I would love to help you avoid these same mistakes!


Do you need some clarity about your journey into floristry? You can download my floristry career checklist to get you started on the right foot!

Bottom photo: Sanda Vuckovic.

What is it like to be a florist?

Discover the ins and outs of becoming a florist! This video looks at some aspects of the floral industry you might be unfamiliar with and explores different approaches to becoming a florist. I also share steps you can take now to begin an exploration into a floral career. I hope you find it helpful! Be sure to leave a comment on the video with your questions!

If becoming a florist is something you are interested in, you are invited to grab this free download, where I walk you through 23 steps you can start today to begin working toward your new career in floristry, whether you want to add a floral product to an existing business, you have a flower farm and want to learn design, or you want to explore the career a bit more! You can download the checklist here.

2nd photo by Mina Park.

Feature in Home and Gardens

Take a look at the July issue of Homes and Gardens from the UK, and you will see a lovely feature on the dried potpourri story from Field, Flower, Vase: Arranging and Crafting with Seasonal and Wild Blooms. 

Thank you Homes and Gardens for this lovely spread! 

If you would still like to grab your copy of Field, Flower, Vase, you can buy through any of the links listed over here. Would you be so kind to leave a review if you enjoyed the book?  It means the world to authors!



Using Format