What is it like to be a florist?

Discover the ins and outs of becoming a florist! This video looks at some aspects of the floral industry you might be unfamiliar with and explores different approaches to becoming a florist. I also share steps you can take now to begin an exploration into a floral career. I hope you find it helpful! Be sure to leave a comment on the video with your questions!

If becoming a florist is something you are interested in, you are invited to grab this free download, where I walk you through 23 steps you can start today to begin working toward your new career in floristry, whether you want to add a floral product to an existing business, you have a flower farm and want to learn design, or you want to explore the career a bit more! You can download the checklist here.

2nd photo by Mina Park.

Feature in Home and Gardens

Take a look at the July issue of Homes and Gardens from the UK, and you will see a lovely feature on the dried potpourri story from Field, Flower, Vase: Arranging and Crafting with Seasonal and Wild Blooms. 

Thank you Homes and Gardens for this lovely spread! 

If you would still like to grab your copy of Field, Flower, Vase, you can buy through any of the links listed over here. Would you be so kind to leave a review if you enjoyed the book?  It means the world to authors!



Summer Balcony Garden Arrangement

I am in full on flower meditation mode right now. Join me as I create a blowsy summer arrangement with a few blossoms from my balcony garden. When I started out as a floral designer with a proper shop, I was really concerned about having all the right ingredients and loads of blossoms to fill arrangements. Now, I see things a bit differently, particularly when I am arranging at home and particularly in the midst of a pandemic where, because I have chosen to be extra safe, I cannot get to my normal sources. How can I use what I have available to me?

What is the lowest hanging fruit? How can I do more with what I already have? I use this line of questioning for my business, my life, and my flower arrangements! It is not how I always approached things but I am proud and happy to lean on resourcefulness as one of my main values in business and in life. It’s more kind for the earth and it makes us feel abundant to focus on what we have, instead of how it could be better.  If I never slowed down and started asking questions like that, I may have never realized the beauty of a radish blossom, the joy of working on my own, or the thrill of working remotely with students around the world.


coriander flowers

radish blossom


sweet peas



Sourced: balcony garden and farm box delivery (tip: order extra herbs to add to arrangements!). I use this gorgeous farm.

For more flower arranging resources, check out our sourcing, flower care, and floral career help page!

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