Terra Milo is sharing her top 3 tips for marketing your flower business today here on the blog!  Terra is an expert in marketing and sustainability and I’ve worked with her on my own marketing so I trust her point of view and have seen results from her advice. I hope you find these tips helpful!

A few things set your flower business apart from others, but these tips will help you stand out and set you up for success when it comes to marketing sustainable floristry.

GOOD PHOTOS

Flowers are so visually beautiful, so you should highlight them whenever you can. That means taking compelling photos.

For your flower business, the key to great photos is lighting and angle.

Use natural light whenever possible and allow the light to really showcase the flowers. (It doesn’t always have to be bright light to be interesting.)

Take photos from different angles, some close up, and some far away. It’ll draw people in and make them want more… of your flowers!

CONSISTENCY

Like any business, you’ll want to show up consistently where your ideal client hangs out so that they are reminded that you exist and they’ll think of you when it’s time to buy flowers.

Make it easy for them to choose you by posting consistently.

Try to post on Instagram (or your chosen social media platform) a few times a week.

Test different times of day and different formats - photos vs videos, long vs short copy.

Some of my favorite topics include

• showcase the flowers
• your story
• why you’re passionate about flowers
• behind the scenes
• tips for taking good care of the flowers they buy from you

The key is to show up consistently so you remain top of mind.

TELL YOUR STORY

Sustainable flower businesses like yours need to highlight not only the benefits of their product (the beauty, inspiration, and sense of calm that comes from flowers), but also what makes your business sustainable. People want to know how and why you’re different.

• how do you choose your suppliers?
• what materials do you use that are better for the planet?
• what inspired you to prioritize sustainability?
• how can we make sustainable choices when buying flowers, whether from you or someone else?

Even if you’re not doing it perfectly, tell your sustainability story so people can get to know you and your values. Buyers these days want to know that a business has purpose, beyond profit.

These tips will give you loads of content for your website and social media. They’ll set your flower business on a strong foundation to get new and repeat customers.

Learn in person with Terra at our floral career retreat, this fall in Lisbon! Check out more details here.

3rd photo by Filipe Lucas Frazão.