For current florists or aspiring florists, I have a special new resource for you today: The Floral Pricing Guide. In this download, I share one of my three pricing formulas! Floral pricing needs to make sense in the context of your market, your personal business infrastructure, and for the customer you are targeting. It needs to cover all of your expenses, overhead, your salary, and should be profitable for the business. Because of the perishable nature of flowers and the inconsistencies of nature, we need to plan in cushions and backup plans. Having a sustainable floral design business also means creating a healthy and profitable business for yourself. This is a floral design calculator for you to use each time you create a design! You can download The Floral Pricing Guide here.