Lately, I’ve been helping a lot of students edit through their floral design portfolios. I want to share three tips today that can help you take the next steps to launch a beautiful, professional, and effective portfolio that actually helps you book the clients you want.

-Identify the possible products you’ll be selling and create a portfolio of the type of work you want to be doing. For instance, if you want to focus on weekly deliveries, it will be important to feature a number of vase arrangements that you would actually deliver for a client. Or, if you want to focus on wedding and events, you’ll need photography of an event or at least a styled photo shoot of event work in your portfolio.

-You’ll need professional photography. Whether you decide to up-level your photo skills or team up with a professional photographer, you need clean backdrops and polished photography that is consistent with the brand you want to portray.

-Include a variety of shots. Some close ups, some with humans, and some pulled back where we can see the entire floral design.

I hope this helps you take your floral design portfolio to the next level!

To learn more about creating floral photos and creating your floral portfolio, sign up for our flower portfolio workshop!